SAYLOR.ORG

SAYLOR.ORG
SAYLOR.ORG

SAYLOR.ORG

Learn new skills, earn credit toward a degree, or advance your career at your own pace. Build your bridge to better anywhere, at any time, with free courses at Saylor Academy. Open the links below each course for more information about the course syllabus and college credits. These are a few of their best courses:

a. BUS205: Business Law

“This course will introduce you to the laws and ethical standards that managers must abide by in the course of conducting business. Laws and ethics almost always shape a company’s decision-making process: a bank cannot charge any interest rate it wants to charge; that rate must be appropriate. Car manufacturers must install hardware and develop new technologies to keep up with regulations designed to reduce pollution. By the end of this course, you will have a clear understanding of the legal and ethical environment in which businesses operate.”

https://learn.saylor.org/course/view.php?id=89

b. COMM411: Public Relations

“This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects. There are many tools useful to effective public relations. As we review the components of a public relations campaign, you will learn how to prepare the key materials that will help you get the job done. You will examine what has worked for others, as you craft your own form and style. You may develop your own public relations portfolio including news releases, pitch letters, biographies, position papers, crisis communications, and other tools of a strategic public relations kit. You will accomplish this by referring to diverse resources and examining extensive materials from successful practitioners in the field.”

https://learn.saylor.org/course/view.php?id=20

c. BUS203: Principles of Marketing

“In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to think about who the consumer of goods and services is, what the consumer needs, and what the consumer wants. Marketing is an understanding of how to communicate with the consumer, and is characterized by four activities: creating products and services that serve consumers, communicating a clear value proposition, delivering products and services in a way that optimizes value, and exchanging (or trading) value for those offerings.”

https://learn.saylor.org/course/view.php?id=82

 

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