Fashion Communication
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A trendy way to design your career is by taking up fashion communication as a profession. Eshani Mathur looks at this emerging career


With glamour overpowering the contemporary domain of lifestyle, an insight into the world of fashion communication comes handy for those seeking a career in the existing age of sense and style. 
An ultra stylish medium, fashion communication promises opportunities for those pinning wholeheartedly  to make it big into the fashion world. It is not restricted to mere dissemination of fashion information but engulfs all the avenues of excellence in the international industries. A fashion communicator professional provides the communication solutions to promote the trends of fashion among the targeted audience.
An elegant blend of ardor and panache, these armed aspirants come out as swelling professionals with their in-depth outlook.

A minimum qualification of 10+2 pass with at least 50% marks is needed to apply for the course. Institutes maintains different selection procedure, which includes a written exam followed by  a group discussion and an interview. You must have distinguished fashion approach, with an eye for imagination to touch the taste of the fashion frenzy audience.

Institutes offering this course
National Institute of Fashion Design, Institute of Apparel Management (Gurgaon), IGNOU, National Institute of Fashion Technology (NIFT), National Institute of Design (NID), Symbiosis Institute of Design, Pearl Academy of Fashion, WLC India, Amity School of Fashion Technology and Indian Institute of Fashion Technology (IIFT).

Course cost
Symbiosis-Rs. 2,20,000; National Institute of Design- Rs.2,10,800; Pearl Academy of Fashion- About Rs. 2,50,000.

Career prospects
There is increasing demand for fashion communication professionals today and with flexible manoeuvre, you can smoothly apply your skills in diverse fields covering style and fashion, which include: visual merchandising, exhibition & display design, graphic design, fashion journalism, styling, photography, advertising and public relations. You may also join the creative sectors such as visual imagery, text, information and experiential design.

As a fresher, you can fetch anything around Rs. 2-lakh per annum or more.

Expert speak
Fashion communication is a combination of journalism, visual merchandising, advertising and public relations. It doesn’t mean you’ll live a ‘Devil wears Prada’ lifestyle. It’s far from what you see. I’m in the fashion industry - and it is anything but glamorous. A lot of hard work, with almost working 14-hours a day on a decent pay at the entry level is what you can expect.

-Shitika Anand, a fashion journalist and an editor with Women’s Health Magazine, Australia.


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